Publicação
The Impact of Gamification in Smartwatches on Goal Pursuit and Engagement: Mediating Effects of Addiction and Self-Identity
| Resumo: | The increasing integration of gamification in smartwatches is reshaping how individuals engage with fitness goals. This study investigates the impact of gamified smartwatches on goal intention, implementation intention, engagement, satisfaction, and interactivity, with a particular focus on the mediating roles of addiction, personal attachment, and self-identity. An experimental study was employed using vignette-based scenarios (gamified vs. nongamified smartwatches), with 200 participants. Results showed that gamification significantly enhanced perceptions of interactivity and satisfaction, but did not significantly affect goal intention, implementation intention, or engagement. Mediation analyses revealed that while personal attachment and self-identity positively influenced perceived interactivity and satisfaction, they did not significantly mediate the effect of gamification. Also, addiction negatively impacted satisfaction and interactivity but did not mediate the relationships tested. These findings offer a more nuanced view of gamification's influence, emphasizing the importance of emotional connection and cautioning against potential negative outcomes. This research contributes to the literature on consumer technology and self-tracking by highlighting both the motivational benefits and psychological risks of gamified wearable devices. |
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| Autores principais: | Lima, Catarina Santos |
| Assunto: | Smartwatch Goal pursuit Engagement Consumer Behavior Satisfaction Health SDG 3 - Good health and well-being |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The increasing integration of gamification in smartwatches is reshaping how individuals engage with fitness goals. This study investigates the impact of gamified smartwatches on goal intention, implementation intention, engagement, satisfaction, and interactivity, with a particular focus on the mediating roles of addiction, personal attachment, and self-identity. An experimental study was employed using vignette-based scenarios (gamified vs. nongamified smartwatches), with 200 participants. Results showed that gamification significantly enhanced perceptions of interactivity and satisfaction, but did not significantly affect goal intention, implementation intention, or engagement. Mediation analyses revealed that while personal attachment and self-identity positively influenced perceived interactivity and satisfaction, they did not significantly mediate the effect of gamification. Also, addiction negatively impacted satisfaction and interactivity but did not mediate the relationships tested. These findings offer a more nuanced view of gamification's influence, emphasizing the importance of emotional connection and cautioning against potential negative outcomes. This research contributes to the literature on consumer technology and self-tracking by highlighting both the motivational benefits and psychological risks of gamified wearable devices. |
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