Publication
Clarins: rethink luxury skincare distribution in Portugal: rebuilding the collapsed funnel
| Summary: | This Work Project examines how luxury skincare distribution in Portugal can be rethought for Clarins in response to changing consumer behaviors and retail dynamics. Based on secondary research, in-store observations, and quantitative analysis, the study assesses the key factors shaping Clarins’ current distribution landscape and future opportunities. This individual section addressed the importance of rebuilding the collapsed funnel and ultimately establishes a phased strategic implementation framework. The findings propose strategic directions to reinforce Clarins’ differentiation and long-term competitiveness in the premium skincare market |
|---|---|
| Main Authors: | Wang, Chenjia |
| Subject: | Skincare Luxury Distribution Clarins Collapsed funnel Proof deficit |
| Year: | 2026 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | open access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| _version_ | 1868984257061322752 |
|---|---|
| author | Wang, Chenjia |
| author_facet | Wang, Chenjia |
| author_role | author |
| contributor_name_str_mv | Risques, Inês RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Wang, Chenjia\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Risques, Inês RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Wang, Chenjia |
| datacite.date.Accepted.fl_str_mv | 2026-01-16T00:00:00Z |
| datacite.date.available.fl_str_mv | 2026-04-15T09:45:03Z |
| datacite.date.embargoed.fl_str_mv | 2026-04-15T09:45:03Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Skincare Luxury Distribution Clarins Collapsed funnel Proof deficit |
| datacite.titles.title.fl_str_mv | Clarins: rethink luxury skincare distribution in Portugal: rebuilding the collapsed funnel |
| dc.contributor.none.fl_str_mv | Risques, Inês RUN |
| dc.creator.none.fl_str_mv | Wang, Chenjia |
| dc.date.Accepted.fl_str_mv | 2026-01-16T00:00:00Z |
| dc.date.available.fl_str_mv | 2026-04-15T09:45:03Z |
| dc.date.embargoed.fl_str_mv | 2026-04-15T09:45:03Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/202229 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Skincare Luxury Distribution Clarins Collapsed funnel Proof deficit |
| dc.title.fl_str_mv | Clarins: rethink luxury skincare distribution in Portugal: rebuilding the collapsed funnel |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This Work Project examines how luxury skincare distribution in Portugal can be rethought for Clarins in response to changing consumer behaviors and retail dynamics. Based on secondary research, in-store observations, and quantitative analysis, the study assesses the key factors shaping Clarins’ current distribution landscape and future opportunities. This individual section addressed the importance of rebuilding the collapsed funnel and ultimately establishes a phased strategic implementation framework. The findings propose strategic directions to reinforce Clarins’ differentiation and long-term competitiveness in the premium skincare market |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/7426cac9-6c2d-4fce-86f7-36ce74ce764b/download |
| id | run_bcaada3beae4f05bdba2bb7f22dea304 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/202229 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/202229 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Wang, Chenjia |
| publishDate | 2026 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engengThis Work Project examines how luxury skincare distribution in Portugal can be rethought for Clarins in response to changing consumer behaviors and retail dynamics. Based on secondary research, in-store observations, and quantitative analysis, the study assesses the key factors shaping Clarins’ current distribution landscape and future opportunities. This individual section addressed the importance of rebuilding the collapsed funnel and ultimately establishes a phased strategic implementation framework. The findings propose strategic directions to reinforce Clarins’ differentiation and long-term competitiveness in the premium skincare marketapplication/pdfengClarins: rethink luxury skincare distribution in Portugal: rebuilding the collapsed funnelWang, ChenjiaRisques, InêsHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2042374162026-04-15T09:45:03Z2026-01-162025-12-172026-01-16T00:00:00ZHandlehttp://hdl.handle.net/10362/202229http://purl.org/coar/access_right/c_abf2open accessSkincareLuxuryDistributionClarinsCollapsed funnelProof deficit9436848 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesis2026-01-16http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/7426cac9-6c2d-4fce-86f7-36ce74ce764b/download |
| spellingShingle | Clarins: rethink luxury skincare distribution in Portugal: rebuilding the collapsed funnel Wang, Chenjia Skincare Luxury Distribution Clarins Collapsed funnel Proof deficit |
| status | SINGLETON |
| subject.fl_str_mv | Skincare Luxury Distribution Clarins Collapsed funnel Proof deficit |
| title | Clarins: rethink luxury skincare distribution in Portugal: rebuilding the collapsed funnel |
| title_full | Clarins: rethink luxury skincare distribution in Portugal: rebuilding the collapsed funnel |
| title_fullStr | Clarins: rethink luxury skincare distribution in Portugal: rebuilding the collapsed funnel |
| title_full_unstemmed | Clarins: rethink luxury skincare distribution in Portugal: rebuilding the collapsed funnel |
| title_short | Clarins: rethink luxury skincare distribution in Portugal: rebuilding the collapsed funnel |
| title_sort | Clarins: rethink luxury skincare distribution in Portugal: rebuilding the collapsed funnel |
| topic | Skincare Luxury Distribution Clarins Collapsed funnel Proof deficit |
| topic_facet | Skincare Luxury Distribution Clarins Collapsed funnel Proof deficit |
| url | http://hdl.handle.net/10362/202229 |
| visible | 1 |