Publicação
Dealster - how we plan to make cars more affordable in Portugal - disciplined entrepreneurship: 24 steps to a successful startup
| Resumo: | This business plan for an online vehicle marketplace with a twist was carried out within the scope of our master thesis project, for the final master’s degree in Management. The development of this business plan aimed to transmit all our study towards the plan to build a successful company and use our learnings to continue scaling it after submission. In addition to a group part explaining the business idea and exploring other aspects such as validation, key factors for success, mission, vision, goals, and values, this paper includes one of four individual contributions to the original group project: the application of Bill Aulet’s framework from his book “Disciplined Entrepreneurship: 24 Steps to a Successful Business”, which offers a different approach to a traditional business plan. |
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| Autores principais: | Tufanoglu, Emin Furkan |
| Assunto: | Market segmentation Serviceable addressable market Serviceable obtainable market Persona Value proposition Decision making Revenue streams Pricing Customer lifetime value Customer acquisition costs Minimal viable business product |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This business plan for an online vehicle marketplace with a twist was carried out within the scope of our master thesis project, for the final master’s degree in Management. The development of this business plan aimed to transmit all our study towards the plan to build a successful company and use our learnings to continue scaling it after submission. In addition to a group part explaining the business idea and exploring other aspects such as validation, key factors for success, mission, vision, goals, and values, this paper includes one of four individual contributions to the original group project: the application of Bill Aulet’s framework from his book “Disciplined Entrepreneurship: 24 Steps to a Successful Business”, which offers a different approach to a traditional business plan. |
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