Publicação
The future of luxury department stores: now, nextand beyond: engaging generation alpha through immersive experiences
| Resumo: | Against the backdrop of a rapidly evolving luxury retail landscape, Selfridges is positioned ata critical moment of transformation. As the emerging consumers, Generation Alpha is becoming increasingly influential. This Work Project aims to develop a comprehensive understanding of Selfridges’ current position within the luxury retail market and to investigate the behavioral characteristics of three generations, ultimately generating strategic recommendations. This individual section examines Generation Alpha's digital behaviors, assesses Selfridges' technological immersion initiatives. The overarching objective is to help Selfridges maintain competitiveness in the future luxury market, ensuring its retail strategy aligns with Generation Alpha's evolving expectations and lifestyles |
|---|---|
| Autores principais: | Liu, Yifei |
| Assunto: | Generation alpha Immersive experiences Luxury Digital transformation Selfridges |
| Ano: | 2026 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Against the backdrop of a rapidly evolving luxury retail landscape, Selfridges is positioned ata critical moment of transformation. As the emerging consumers, Generation Alpha is becoming increasingly influential. This Work Project aims to develop a comprehensive understanding of Selfridges’ current position within the luxury retail market and to investigate the behavioral characteristics of three generations, ultimately generating strategic recommendations. This individual section examines Generation Alpha's digital behaviors, assesses Selfridges' technological immersion initiatives. The overarching objective is to help Selfridges maintain competitiveness in the future luxury market, ensuring its retail strategy aligns with Generation Alpha's evolving expectations and lifestyles |
|---|