Publicação
Social Media Use: How is critical consumption of news impacting voting persuasion in Angola?
| Resumo: | The presented study provides important findings regarding the impact of external variables in Angolan’s political participation, validating theories related to news exposure, critical consumption, political participation, and social media usage. More specifically, it is analysed how critical consumption of news on social media is influencing voting persuasion behaviour. To achieve significant conclusions, the model was evaluated with a sample of 200 adult (age > 18) Angolan citizens. Through the provided answers, it was concluded that Angolans, further than being critic with the information shared on social media, try to influence others to vote either online or offline. The collected sample also allowed to conclude that age is correlated with voting persuasion. The elder people are, the higher is the probability that they will persuade others to vote. Through this study, policy makers have the possibility to better understand citizens and target political campaigns to social media platforms, always employing respectful and trustful behaviour. This study also reinforces the need to provide proper education so citizens critically interact with news. |
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| Autores principais: | Silva, Ivânia Vanessa Fernandes da |
| Assunto: | Angola Incidental News Exposure Intentional News Exposure Political Participation Politics Social Media Voting Persuasion Critical Consumption SDG 10 - Reduced inequalities SDG 16 - Peace, justice and strong institutions |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The presented study provides important findings regarding the impact of external variables in Angolan’s political participation, validating theories related to news exposure, critical consumption, political participation, and social media usage. More specifically, it is analysed how critical consumption of news on social media is influencing voting persuasion behaviour. To achieve significant conclusions, the model was evaluated with a sample of 200 adult (age > 18) Angolan citizens. Through the provided answers, it was concluded that Angolans, further than being critic with the information shared on social media, try to influence others to vote either online or offline. The collected sample also allowed to conclude that age is correlated with voting persuasion. The elder people are, the higher is the probability that they will persuade others to vote. Through this study, policy makers have the possibility to better understand citizens and target political campaigns to social media platforms, always employing respectful and trustful behaviour. This study also reinforces the need to provide proper education so citizens critically interact with news. |
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