Publicação
Challenges and opportunities of implementing a ,mobile bank in Portugal by Altice Group
| Resumo: | This research intends to provide a deeper overview of the market challenges and opportunities of establishing a mobile bank in Portugal by Altice Group, through the investigation of the main forces that are disrupting the industry, combining with a market research through an online questionnaire that adds evidence in those findings and provides deeper view of the Portuguese market. With this research the company is able to understand how it can add value to the industry and which future business model is proposed. |
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| Autores principais: | Torgal, Gonçalo Artur Gil dos Reis |
| Assunto: | Mobile banking Banking industry Altice group Portugal |
| Ano: | 2018 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This research intends to provide a deeper overview of the market challenges and opportunities of establishing a mobile bank in Portugal by Altice Group, through the investigation of the main forces that are disrupting the industry, combining with a market research through an online questionnaire that adds evidence in those findings and provides deeper view of the Portuguese market. With this research the company is able to understand how it can add value to the industry and which future business model is proposed. |
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