Publicação
Thriving in the digital dining era: a data driven strategy for optimizing Uber Eats menus
| Resumo: | How to stay relevant in the online food delivery services industry? It is within this dilemma that this thesis emerges. More precisely, how can a restaurant manager enhance a menu to better serve consumer needs? The core objective is integrating a data-driven and consumer-centric approach into a calculation method developed by Pleez, a food-tech start up. This method evaluates a client's menu against two competitors, analyzing visual and organizational attributes. Based on the comparison, the goal is to empower clients to improve their menus. Consequently, the thesis also evaluates the effectiveness of this initiative in prompting a "call-to-action" among Pleez clients. |
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| Autores principais: | Melo, Gonçalo Alves de |
| Assunto: | Customer-centricity Regression analysis Data-driven business decisions Competition effects |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | How to stay relevant in the online food delivery services industry? It is within this dilemma that this thesis emerges. More precisely, how can a restaurant manager enhance a menu to better serve consumer needs? The core objective is integrating a data-driven and consumer-centric approach into a calculation method developed by Pleez, a food-tech start up. This method evaluates a client's menu against two competitors, analyzing visual and organizational attributes. Based on the comparison, the goal is to empower clients to improve their menus. Consequently, the thesis also evaluates the effectiveness of this initiative in prompting a "call-to-action" among Pleez clients. |
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