Publicação
The future of luxury department stores: now, next and beyond: understanding the Chinese consumer
| Resumo: | Against the backdrop of a rapidly evolving luxury retail landscape, Selfridges is positioned at a critical moment of transformation. As the emerging consumers, Generation Z, Generation Alpha, and the Generation Beta are becoming increasingly influential. This Work Project aims to develop a comprehensive understanding of Selfridges’ current position within the luxury retail market and to investigate the behavioral characteristics of these three generations, ultimately generating strategic recommendations. The general objective is to provide Selfridges with future strategic direction based on the unique characteristics of Gen Beta and to strengthen the brand's long-term engagement with the next generations of luxury consumers. |
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| Autores principais: | Hou, Xiangyu |
| Assunto: | Luxury retail Generation Z Generation alpha Generation beta Chinese consumer Department stores Selfridges Brand attraction Brand engagement |
| Ano: | 2026 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Against the backdrop of a rapidly evolving luxury retail landscape, Selfridges is positioned at a critical moment of transformation. As the emerging consumers, Generation Z, Generation Alpha, and the Generation Beta are becoming increasingly influential. This Work Project aims to develop a comprehensive understanding of Selfridges’ current position within the luxury retail market and to investigate the behavioral characteristics of these three generations, ultimately generating strategic recommendations. The general objective is to provide Selfridges with future strategic direction based on the unique characteristics of Gen Beta and to strengthen the brand's long-term engagement with the next generations of luxury consumers. |
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