Publicação
Managing the dual clash: how long-heritage luxury firms navigate innovation in Japan
| Resumo: | In luxury, innovation risks disrupting the customer experience and brand identity. The challenge is amplified in Japan’s risk-averse market, creating a double tension for luxury firms. This thesis examines how long-heritage luxury brands navigate innovation in high-cost, service-intensive sectors such as subsector A, within a highly collectivist organizational environment. By employing a case-based approach of Company X Japan, it reveals three key strategies: ‘Safe-bet tactics for risk minimization’, ‘Non-actions driven by cultural and sectoral legitimization’ and ‘Sparse creative tactics for proactive innovation aligned with heritage’, navigating challenges around client experience, business model, organization culture and structure, data capabilities, innovation perception and leadership. |
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| Autores principais: | Mészáros, Anett Natali |
| Assunto: | Luxury innovation Innovation strategy Brand heritage Japan CEMS MIM |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | In luxury, innovation risks disrupting the customer experience and brand identity. The challenge is amplified in Japan’s risk-averse market, creating a double tension for luxury firms. This thesis examines how long-heritage luxury brands navigate innovation in high-cost, service-intensive sectors such as subsector A, within a highly collectivist organizational environment. By employing a case-based approach of Company X Japan, it reveals three key strategies: ‘Safe-bet tactics for risk minimization’, ‘Non-actions driven by cultural and sectoral legitimization’ and ‘Sparse creative tactics for proactive innovation aligned with heritage’, navigating challenges around client experience, business model, organization culture and structure, data capabilities, innovation perception and leadership. |
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