Publicação
Factors affecting adolescents’ choice of branded vs. fashionable clothing
| Resumo: | The aim of this project is to analyse the importance of branded and fashionable clothing, and which of them is the most important for adolescents when choosing their clothes, according with gender and age. The research analysed how three factors (peers’ influence, materialistic behaviour and self-esteem) affected adolescents’ clothing choices in the Portuguese market. 148 adolescents (12 and 16 years old) participated in the research, by answering a questionnaire. Results show that teenagers do not draw a separation between brands and fashion, and that their clothing preferences reflect their peers’ advices and level of materialism. |
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| Autores principais: | Marques, Mónica Sofia Ramos |
| Assunto: | Adolescence Branded clothing Fashionable clothing |
| Ano: | 2011 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The aim of this project is to analyse the importance of branded and fashionable clothing, and which of them is the most important for adolescents when choosing their clothes, according with gender and age. The research analysed how three factors (peers’ influence, materialistic behaviour and self-esteem) affected adolescents’ clothing choices in the Portuguese market. 148 adolescents (12 and 16 years old) participated in the research, by answering a questionnaire. Results show that teenagers do not draw a separation between brands and fashion, and that their clothing preferences reflect their peers’ advices and level of materialism. |
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