Publicação
Best European Customer Experience Dashboard Analysis
| Resumo: | Customer experience has become increasingly important in today's business environment. Successful firms must be able to interpret and react to client wants as they navigate the complexities of a competitive market. A more sophisticated knowledge that extends beyond traditional measurements is required due to the dynamic nature of client interactions across several touchpoints. In short, customer experience is the sum of people's feelings, expectations, and impressions during their whole interaction with a brand. Recognizing the complexity of the customer experience is essential for survival as well as a strategic advantage. In this setting, data visualization presents itself as a potent ally, offering a prism through which businesses can extract significant insights from the massive volume of customer data. In this project where dashboards will play a big part, it’s important to understand that they are essential for efficiently turning this data into actionable intelligence. Dashboards facilitate informed decision-making and promote a customer-centric culture within enterprises by acting as the intermediary between raw data and actionable insights. |
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| Autores principais: | Ramalho, Neide Mafalda Santos |
| Assunto: | Dashboard BECX Customer Experience Data Visualization SDG 2 - Zero hunger SDG 3 - Good health and well-being SDG 13 - Climate action |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Customer experience has become increasingly important in today's business environment. Successful firms must be able to interpret and react to client wants as they navigate the complexities of a competitive market. A more sophisticated knowledge that extends beyond traditional measurements is required due to the dynamic nature of client interactions across several touchpoints. In short, customer experience is the sum of people's feelings, expectations, and impressions during their whole interaction with a brand. Recognizing the complexity of the customer experience is essential for survival as well as a strategic advantage. In this setting, data visualization presents itself as a potent ally, offering a prism through which businesses can extract significant insights from the massive volume of customer data. In this project where dashboards will play a big part, it’s important to understand that they are essential for efficiently turning this data into actionable intelligence. Dashboards facilitate informed decision-making and promote a customer-centric culture within enterprises by acting as the intermediary between raw data and actionable insights. |
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