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The influence of betting promotions on gambling behaviour: the moderating role of financial literacy levels

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Resumo:This study explores how betting promotions influence the intention to continue betting among individuals with different financial literacy levels. A survey of 210 participants revealed through regression analyses that promotions, particularly confidence-building and atypical-event incentives, strongly predict betting intentions. Financial literacy moderated these effects: low-literacy individuals showed intensified impulsivity and risk-taking, while highly literate participants resisted these influences. Additionally, frequent betting and younger age emerged as key factors increasing betting intentions. These findings raise ethical concerns about unequal impacts on vulnerable groups and highlight the need for regulatory and educational measures to promote informed decision making in gambling contexts.
Autores principais:Cachopo, Tomás Coimbra
Assunto:Consumer behaviour Financial literacy Sports betting Betting promotions
Ano:2025
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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