Detalhes bibliográficos
| Resumo: | Bond Touch is a new wearable created by Impossible Labs to allow long distance relationships to communicate through a personal physical vibrating touch. Due to its recent evolution and age, the brand requires a digital marketing communications plan in order to continue growth. The following paper develops this plan through insights from 3 focus groups and an online survey with 248 responses sought to understand Bond Touch’s attractiveness, what means of communication are most appropriate and what content is most appealing for brands. The digital marketing communications plan is constructed according to the analysis of these insights. |
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| Autores principais: | Tadeu, Simon Vieira da Rocha |
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| Assunto: | Wearable Digital marketing communications Social media User generated content |
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| Ano: | 2019 |
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| País: | Portugal |
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| Tipo de documento: | dissertação de mestrado |
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| Tipo de acesso: | acesso aberto |
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| Instituição associada: | Universidade Nova de Lisboa |
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| Idioma: | inglês |
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| Origem: | Repositório Institucional da UNL |
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