Publicação
Unlocking growth potential: a strategic approach to boosting competitiveness in smaller European football leagues – best practices: lessons from successful sports leagues and clubs
| Resumo: | This thesis examines the challenges and opportunities for small European football leagues in enhancing their competitiveness and attractiveness, in collaboration with UEFA. Using an exploratory mixed-methods and benchmarking approach, this thesisintroduces two frameworks: the League Success Model, a holistic tool for evaluating league performance, and the Playbook Model, which analyzes sports industry best practices. Key strategies, such as youth development and technological innovation, are identified, offering actionable recommendations aligned with UEFA’s goals. However, this thesis advances the understanding of league success while contributing novel insights into sports management. |
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| Autores principais: | Barth, Lennard Hermann Kurt |
| Assunto: | Football Small football leagues European football UEFA Growth strategies Strategic analysis League best practices Swedish football Allsvenskan Innovation in football |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This thesis examines the challenges and opportunities for small European football leagues in enhancing their competitiveness and attractiveness, in collaboration with UEFA. Using an exploratory mixed-methods and benchmarking approach, this thesisintroduces two frameworks: the League Success Model, a holistic tool for evaluating league performance, and the Playbook Model, which analyzes sports industry best practices. Key strategies, such as youth development and technological innovation, are identified, offering actionable recommendations aligned with UEFA’s goals. However, this thesis advances the understanding of league success while contributing novel insights into sports management. |
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