Publicação
Consulidating iworkinsport’s position in the emerging virtual event industry
| Resumo: | The team worked with iWork in Sport during this field lab, a company playing an intermediary role between students, schools, and companies, in the sport industry. Thereby, we articulated our thesis using the following structure: a first part analyzing the industry and the environment with qualitative and quantitative data, a second part divided in three subtopics addressing more specific solutions to these challenges from a data, marketing, and strategic perspective. Finally, we addressed apart aiming to provide recommendations based on the research and analysis performed. |
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| Autores principais: | Supery, Pierre Xavier |
| Assunto: | Marketing strategy Digital business Business analytics Business strategy Niche market Market segmentation |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The team worked with iWork in Sport during this field lab, a company playing an intermediary role between students, schools, and companies, in the sport industry. Thereby, we articulated our thesis using the following structure: a first part analyzing the industry and the environment with qualitative and quantitative data, a second part divided in three subtopics addressing more specific solutions to these challenges from a data, marketing, and strategic perspective. Finally, we addressed apart aiming to provide recommendations based on the research and analysis performed. |
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