Publicação
Integrating control with franchisees’ autonomy: a framework built for artisani’s franchising
| Resumo: | Although standardization is the norm in franchising, autonomy is desired by franchisees, which may lead to potential control issues. This qualitative research follows a problem-solving format and is focused on the control challenge faced by Artisani’s franchising, a Portuguese artisanal ice cream company, characterized by low standardization. The aim was developing the overall control system for the chain. Primary data was collected through interviews with the management team and one franchisee, and then crossed with secondary sources. The results implicate that control should be adapted to franchisees’ level of experience and characteristics to ensure compliance, while maintaining their autonomy. |
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| Autores principais: | Marques, Ana Catarina Fernandes Serrano |
| Assunto: | Artisani Franchising Control system Autonomy |
| Ano: | 2019 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Although standardization is the norm in franchising, autonomy is desired by franchisees, which may lead to potential control issues. This qualitative research follows a problem-solving format and is focused on the control challenge faced by Artisani’s franchising, a Portuguese artisanal ice cream company, characterized by low standardization. The aim was developing the overall control system for the chain. Primary data was collected through interviews with the management team and one franchisee, and then crossed with secondary sources. The results implicate that control should be adapted to franchisees’ level of experience and characteristics to ensure compliance, while maintaining their autonomy. |
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