Publicação
Marketing research - travel accommodation preferences in Portugal
| Resumo: | Airbnb has seen a tremendous growth in the Portuguese competitive market over the years, however it was met recently with legal hardships, prompting an analysis to bolster its market stance. This study focuses on consumer preferences that influence accommodation choices, pinpointing elements like pricing, location, cleaning services and breakfast. It employs a literature review and a conjoint analysis to understand consumer’s demand in a post-pandemic Portuguese market. It concludes that consumers are looking for quality services, affordability, and reliability. |
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| Autores principais: | Fidalgo, Catarina Maria Cruz |
| Assunto: | Airbnb Consumer preferences Consumer perceptions Marketing research Tourism Hotels Conjoint analysis Perceptual map |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Airbnb has seen a tremendous growth in the Portuguese competitive market over the years, however it was met recently with legal hardships, prompting an analysis to bolster its market stance. This study focuses on consumer preferences that influence accommodation choices, pinpointing elements like pricing, location, cleaning services and breakfast. It employs a literature review and a conjoint analysis to understand consumer’s demand in a post-pandemic Portuguese market. It concludes that consumers are looking for quality services, affordability, and reliability. |
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