Publicação
Data's role in attracting foreign internationalization efforts. A comparative study between emerging and developed economies: go-to-market strategy for siemens healthineers workforce solution products in South Africa
| Resumo: | Internationalization presents considerable challenges to companies, under diverse, and different conditions from their home country. As such, more information is needed to understand new markets. Hence, does a lack of publicly available data hinder emerging countries to attract foreign investment? To answer this, a comparative study on the internationalization of a major medical equipment manufacturer was conducted between South Africa and Germany. It determined that lack of data reduces the likelihood of foreign investment in a country. To alleviate this, public authorities are encouraged to make specific information on market conditions publicly available and to update them on a regular basis. |
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| Autores principais: | Senoner, Matteo |
| Assunto: | Internationalization Data Emerging Markets Healthcare CEMS MIM |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Internationalization presents considerable challenges to companies, under diverse, and different conditions from their home country. As such, more information is needed to understand new markets. Hence, does a lack of publicly available data hinder emerging countries to attract foreign investment? To answer this, a comparative study on the internationalization of a major medical equipment manufacturer was conducted between South Africa and Germany. It determined that lack of data reduces the likelihood of foreign investment in a country. To alleviate this, public authorities are encouraged to make specific information on market conditions publicly available and to update them on a regular basis. |
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