Publicação
Content management manual for knowledge sharing platform
| Resumo: | This study is structured as a Directed Research Internship Work Project. The purpose is to develop an overview of a content management manual for a retailer’s (“The Company”) knowledge sharing platform. This platform is to be implemented in the retailer’s intranet and its main objectives are: inform, empower, accelerate, inspire and retain employees. We started by considering the themes that should be included in the platform, followed by user segmentation and a list of formats. Benchmarking with other companies allowed us to find the best approach for the platform structure and select governance and KPIs. Limitations and recommendations are also discussed. |
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| Autores principais: | Pinto, Vanessa Isabel Carriço |
| Assunto: | Knowledge sharing platform Intranet Retail Platforms |
| Ano: | 2016 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This study is structured as a Directed Research Internship Work Project. The purpose is to develop an overview of a content management manual for a retailer’s (“The Company”) knowledge sharing platform. This platform is to be implemented in the retailer’s intranet and its main objectives are: inform, empower, accelerate, inspire and retain employees. We started by considering the themes that should be included in the platform, followed by user segmentation and a list of formats. Benchmarking with other companies allowed us to find the best approach for the platform structure and select governance and KPIs. Limitations and recommendations are also discussed. |
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