Publicação
Small and medium enterprises competitiveness and internationalization field lab: Nigeria market analysis
| Resumo: | Small and Medium Enterprises are generally seen as economic development sources, making their growth of utmost importance. Unfortunately, however, this growth may not be possible exclusively in the domestic soil, as the market potential may be too small to generate scale. This is the situation that Company Beta found itself in and so this report aims to propose a suitable plan for its internationalization. The goal of this study was to examine the Nigerian market in order to determine if Company Beta would want to expand internationally there. To identify the important underlying variables in the setting, exploratory and qualitative research have been carried out. A thorough evaluation of the literature examined significant factors that made it possible to conduct a thorough market study of this nation. They include: networking, rivalry (competitors' cluster analysis or strategic group analysis map), which in my instance was strategic group analysis. Next are corporate sales potential and overall market sales potential, followed by market entry requirements. From the standpoint of the Small and Medium Enterprises Competitiveness and Internationalisation field Lab by Nova SBE, this study and analysis was conducted to determine if Nigeria satisfies the requirements to ensure a successful internationalization. |
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| Autores principais: | Olmedo Rincón, Eduardo |
| Assunto: | Small A«and Medium Enterprises Globalization Competitiveness International market selection |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Small and Medium Enterprises are generally seen as economic development sources, making their growth of utmost importance. Unfortunately, however, this growth may not be possible exclusively in the domestic soil, as the market potential may be too small to generate scale. This is the situation that Company Beta found itself in and so this report aims to propose a suitable plan for its internationalization. The goal of this study was to examine the Nigerian market in order to determine if Company Beta would want to expand internationally there. To identify the important underlying variables in the setting, exploratory and qualitative research have been carried out. A thorough evaluation of the literature examined significant factors that made it possible to conduct a thorough market study of this nation. They include: networking, rivalry (competitors' cluster analysis or strategic group analysis map), which in my instance was strategic group analysis. Next are corporate sales potential and overall market sales potential, followed by market entry requirements. From the standpoint of the Small and Medium Enterprises Competitiveness and Internationalisation field Lab by Nova SBE, this study and analysis was conducted to determine if Nigeria satisfies the requirements to ensure a successful internationalization. |
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