Publicação
The social dimension of sustainability in the hospitality industry - the challenge of managing different local realities for multinational hotel chains
| Resumo: | Multinational Hotel Chains face a challenge of balancing global social sustainability strategies with the diverse local realities they operate in. This qualitative instrumental case study of the company Pestana Hotel Group investigates how this global vs. local tension can be managed. Findings reveal that centralized processes are insufficient for smooth implementation across different contexts. Instead, success relies on Cultural Intermediaries, as recruitment of local employees can create human bridges. The study concludes that human mediation is the primary determinant for securing social sustainability impact and mitigating project failure across varied institutional environments. |
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| Autores principais: | Vieira, Vicente Côrte |
| Assunto: | Social sustainability Multinational hotel chains Local community Cultural intermediary Pestana hotel group |
| Ano: | 2026 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Multinational Hotel Chains face a challenge of balancing global social sustainability strategies with the diverse local realities they operate in. This qualitative instrumental case study of the company Pestana Hotel Group investigates how this global vs. local tension can be managed. Findings reveal that centralized processes are insufficient for smooth implementation across different contexts. Instead, success relies on Cultural Intermediaries, as recruitment of local employees can create human bridges. The study concludes that human mediation is the primary determinant for securing social sustainability impact and mitigating project failure across varied institutional environments. |
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