Publicação
Microsoft's acquisition of Activision Blizzard: an opportunistic mistake or strategic win
| Resumo: | This case study examines Microsoft’s acquisition of Activision Blizzard, the largest in gaming history. It explores the strategic rationale behind the deal, including boosting Xbox Game Pass and strengthening Microsoft’s gaming ecosystem. The study addresses key challenges, such as cultural integration and regulatory hurdles, while evaluating financial metrics like valuation and synergies. Designed for corporate finance and M&A courses, it provides insights into the complexities of post-merger integration, competitive dynamics in cloud gaming, and the viability of subscription-based models. |
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| Autores principais: | Laugesen, Sondre Hurlen |
| Assunto: | Corporate finance Corporate governance Post-merger integration Acquisitions |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This case study examines Microsoft’s acquisition of Activision Blizzard, the largest in gaming history. It explores the strategic rationale behind the deal, including boosting Xbox Game Pass and strengthening Microsoft’s gaming ecosystem. The study addresses key challenges, such as cultural integration and regulatory hurdles, while evaluating financial metrics like valuation and synergies. Designed for corporate finance and M&A courses, it provides insights into the complexities of post-merger integration, competitive dynamics in cloud gaming, and the viability of subscription-based models. |
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