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Microsoft's acquisition of Activision Blizzard: an opportunistic mistake or strategic win

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Resumo:This case study examines Microsoft’s acquisition of Activision Blizzard, the largest in gaming history. It explores the strategic rationale behind the deal, including boosting Xbox Game Pass and strengthening Microsoft’s gaming ecosystem. The study addresses key challenges, such as cultural integration and regulatory hurdles, while evaluating financial metrics like valuation and synergies. Designed for corporate finance and M&A courses, it provides insights into the complexities of post-merger integration, competitive dynamics in cloud gaming, and the viability of subscription-based models.
Autores principais:Laugesen, Sondre Hurlen
Assunto:Corporate finance Corporate governance Post-merger integration Acquisitions
Ano:2025
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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