Publicação
Growth strategy development of x: in-depth analysis of Poland
| Resumo: | Company X is a Portuguese payment processing company that offers a wide variety of financial solutions to both businesses and consumers. This project comprises an internationalization and entry strategy plan, whose aim is to help X to implement its new cryptocurrency payment gateway. Therefore, a country ranking and clustering analysis for the Eastern Europe area were performed, followed by an in-depth analysis of the top 5 countries. Finally, a product development combined with an internationalization strategy was conceived for Poland and Czechia, respectively, alongside with a marketing plan and a financial forecast analysis, which will help assess this project’s viability. |
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| Autores principais: | Pinto, Ricardo Luís Cruz |
| Assunto: | Management Strategy International business Internationalization Market selection Entry strategy In-depth analysis Strategic analysis Business strategy Strategy implementation Payments industry |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Company X is a Portuguese payment processing company that offers a wide variety of financial solutions to both businesses and consumers. This project comprises an internationalization and entry strategy plan, whose aim is to help X to implement its new cryptocurrency payment gateway. Therefore, a country ranking and clustering analysis for the Eastern Europe area were performed, followed by an in-depth analysis of the top 5 countries. Finally, a product development combined with an internationalization strategy was conceived for Poland and Czechia, respectively, alongside with a marketing plan and a financial forecast analysis, which will help assess this project’s viability. |
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