Publicação
Luxury Cosmetics and the Psychology of Purchase: How Vanity, Social Status, and Uniqueness Impact Intentions Towards Luxury Cosmetics
| Resumo: | The high-end goods sector is becoming increasingly significant and is expected to see continued growth in the coming years. As for luxury products, several values were identified, some linked to their physical characteristics and others to the motivation behind them. Previous research on luxury purchasing reasons has been targeted, but without specifically focusing on its impact on purchasing decisions or outbound purchases for a specific segment of the luxury market. Therefore, it is currently important to analyze the effect of three luxury purchase motivators on consumer purchase intention, as these factors can affect their behavior as buyers. A quantitative survey was carried out using non-probability sampling methods with a sample size of 232 participants. The results indicate that both vanity, social status, and the need for impact have a positive role in purchase intention, that is, the feeling and status that these products offered to the consumer are fundamental elements in their purchasing decision, providing a new perspective on the importance of value-centric marketing approaches. |
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| Autores principais: | Silva, Inês Sá |
| Assunto: | Luxury Need for Uniqueness Purchase intention Social Status Vanity SDG 8 - Decent work and economic growth SDG 12 - Responsible production and consumption |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The high-end goods sector is becoming increasingly significant and is expected to see continued growth in the coming years. As for luxury products, several values were identified, some linked to their physical characteristics and others to the motivation behind them. Previous research on luxury purchasing reasons has been targeted, but without specifically focusing on its impact on purchasing decisions or outbound purchases for a specific segment of the luxury market. Therefore, it is currently important to analyze the effect of three luxury purchase motivators on consumer purchase intention, as these factors can affect their behavior as buyers. A quantitative survey was carried out using non-probability sampling methods with a sample size of 232 participants. The results indicate that both vanity, social status, and the need for impact have a positive role in purchase intention, that is, the feeling and status that these products offered to the consumer are fundamental elements in their purchasing decision, providing a new perspective on the importance of value-centric marketing approaches. |
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