Publicação
Redefining cooperativa bandim for sustainable impact: how can bandim implement an effective marketing strategy
| Resumo: | Currently, Cooperativa Bandim is dedicated to uplifting migrant women through the development of products and services in the handcraft creative industry, aiming at their financial stability. However, Bandim faces a critical issue: existing activities are not generating equitable income opportunities for all cooperants due to root problems within the organization. This project redefines Bandim’s mission, aligning with the commitment to poverty alleviation. The focus is on redefining the core activities, marketing, and organizational structure, unlocking the potential for financial sustainability, concluding with a clear path to measure social impact, and ensuring a meaningful difference in the lives of migrant women. |
|---|---|
| Autores principais: | Maar, Nina |
| Assunto: | Social impact Women Empowerment Culture Migrants Sustainable income |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Currently, Cooperativa Bandim is dedicated to uplifting migrant women through the development of products and services in the handcraft creative industry, aiming at their financial stability. However, Bandim faces a critical issue: existing activities are not generating equitable income opportunities for all cooperants due to root problems within the organization. This project redefines Bandim’s mission, aligning with the commitment to poverty alleviation. The focus is on redefining the core activities, marketing, and organizational structure, unlocking the potential for financial sustainability, concluding with a clear path to measure social impact, and ensuring a meaningful difference in the lives of migrant women. |
|---|