Publicação
Consumer perceptions of sustainable brands in the finnish food and beverage industry
| Resumo: | Despite advancements in comprehending brand value creation in relation to sustainability practices over the past decade, there is still a substantial gap in understanding consumer perceptions of sustainable brands. In today's competitive market brands need to establish and maintain a positive sustainability connotation, presenting a challenge especially for the food and beverage industry, as brands grapple to understand factors influencing consumer perceptions. By employing one-on-one interviews and thematic analysis, this study aims to contribute to academia and offer initial understanding for industry professionals regarding factors contributing to consumers perceiving a brand as sustainable within the food and beverage industry. |
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| Autores principais: | Vannasmaa, May Else |
| Assunto: | Sustainability Consumer perceptions Sustainable brands The food and beverage industry Brand perception |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Despite advancements in comprehending brand value creation in relation to sustainability practices over the past decade, there is still a substantial gap in understanding consumer perceptions of sustainable brands. In today's competitive market brands need to establish and maintain a positive sustainability connotation, presenting a challenge especially for the food and beverage industry, as brands grapple to understand factors influencing consumer perceptions. By employing one-on-one interviews and thematic analysis, this study aims to contribute to academia and offer initial understanding for industry professionals regarding factors contributing to consumers perceiving a brand as sustainable within the food and beverage industry. |
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