Publicação
How can wolverhampton wanderers leverage the popularity of fantasy premier league - email communication and player statistics extension initiatives
| Resumo: | This research paper, titled " How can Wolverhampton Wanderers FC leverage the popularity of Fantasy Premier League", thoroughly examines the Fantasy Football market, focusing specifically on Fantasy Premier League (FPL). Its primary goal is to propose initiatives that enable Wolverhampton to engage effectively with the FPL community. To achieve this, consumer preferences were analysed through a literature review and a survey. This Field Lab proposes two distinct initiatives: a weekly FPL gameweek preview email and an expansion of statistical offerings on Wolverhampton’s digital platforms. The first was directly solicited from the club, while the latter composed my individual part. Overall, this paper not only provides actionable strategies for football clubs but also establishes a theoretical foundation for future research in the landscape of fantasy football. |
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| Autores principais: | Almeida, Guilherme Silva Marques Simão de |
| Assunto: | Customer relationship management Fantasy premier league Fan engagement Data-driven fan initiatives Digital strategy Population characterization Digital marketing |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This research paper, titled " How can Wolverhampton Wanderers FC leverage the popularity of Fantasy Premier League", thoroughly examines the Fantasy Football market, focusing specifically on Fantasy Premier League (FPL). Its primary goal is to propose initiatives that enable Wolverhampton to engage effectively with the FPL community. To achieve this, consumer preferences were analysed through a literature review and a survey. This Field Lab proposes two distinct initiatives: a weekly FPL gameweek preview email and an expansion of statistical offerings on Wolverhampton’s digital platforms. The first was directly solicited from the club, while the latter composed my individual part. Overall, this paper not only provides actionable strategies for football clubs but also establishes a theoretical foundation for future research in the landscape of fantasy football. |
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