Publicação
Exploring the perception of Portugal as a country of residence for the Brazilian affluent market. recommendations to martinhal residences
| Resumo: | This project is for Martinhal Residences, a residential concept at Parque das Nações. The brand has listed affluent Brazilian families as one priority target. This Thesis a imsto explore the interest of that community towards: Portugal as a country of residence; Parque das Nações as a place to live; and Martinhal Residences. Main insights are that two variables determine the decision of affluentBrazilianswhenchoosingaresidenceinPortugal:kids’schoollocationandwillingnessto replicate,ornot,thelifetheyhadinBrazil.FoursegmentsofaffluentBrazilianpeopleweredrawn. Distinct recommendations were made considering the perceived potential of each segment. |
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| Autores principais: | Duarte, Mariana Trindade |
| Assunto: | Brazilian affluent market Luxury residences Martinhal residences Portugal |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This project is for Martinhal Residences, a residential concept at Parque das Nações. The brand has listed affluent Brazilian families as one priority target. This Thesis a imsto explore the interest of that community towards: Portugal as a country of residence; Parque das Nações as a place to live; and Martinhal Residences. Main insights are that two variables determine the decision of affluentBrazilianswhenchoosingaresidenceinPortugal:kids’schoollocationandwillingnessto replicate,ornot,thelifetheyhadinBrazil.FoursegmentsofaffluentBrazilianpeopleweredrawn. Distinct recommendations were made considering the perceived potential of each segment. |
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