Detalhes bibliográficos
| Resumo: | Simple® is a brand recently launched in Portugal that has failed to reach the launching objectives projected by Unilever-Jerónimo Martins. This Work Project focuses on the face care category and its main intention is to understand how to re-launch the brand in Portugal. After developing a deep research through in-depth interviews and in-store observations, based on the purpose of understanding why Simple® was not able to meet its launching objectives, we identified that the brand positioning was the main issue to be addressed to re-launch Simple® successfully in Portugal. |
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| Autores principais: | Gaspar, Carolina de Matos Pereira |
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| Assunto: | Simple Brand positioning Face care category |
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| Ano: | 2018 |
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| País: | Portugal |
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| Tipo de documento: | dissertação de mestrado |
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| Tipo de acesso: | acesso aberto |
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| Instituição associada: | Universidade Nova de Lisboa |
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| Idioma: | inglês |
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| Origem: | Repositório Institucional da UNL |
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