Publicação
Exploring a Formula 1 team’s business opportunities within the esports market - conducting a Porter's Five Forces and Competitive Landscape Analysis
| Resumo: | Due to a rapidly growing esports scene, new business opportunities are emerging. Using the example of AMF1, this work addresses a research gap concerning esports market structure and diverse business opportunities for non-endemic companies. Hence, academic literature and market research are methodically assessed using Porter's Five Forces and a competitive land scape analysis. A developed esports ecosystem provides a basis to develop potential business opportunities. Analyzing the stakeholders of the ecosystem and trends, various business opportunities for AMF1 are identified. These are categorized into three commercial commitment levels. Most suitable initiatives for AMF1 are evaluated and demonstrated in a six-year roadmap. |
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| Autores principais: | Frahm, Julius |
| Assunto: | Aston Martin Formula 1 Team Esports Ecosystem Market characteristics Porter’s Five Forces Trends Business opportunities SWOT Roadmap |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Due to a rapidly growing esports scene, new business opportunities are emerging. Using the example of AMF1, this work addresses a research gap concerning esports market structure and diverse business opportunities for non-endemic companies. Hence, academic literature and market research are methodically assessed using Porter's Five Forces and a competitive land scape analysis. A developed esports ecosystem provides a basis to develop potential business opportunities. Analyzing the stakeholders of the ecosystem and trends, various business opportunities for AMF1 are identified. These are categorized into three commercial commitment levels. Most suitable initiatives for AMF1 are evaluated and demonstrated in a six-year roadmap. |
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