Publicação
Quiet luxury consumer dynamics: the significance of sustainability in quiet luxury consumers purchase decisions
| Resumo: | Quiet luxury is defined as the consumption of subtly marked products recognized by consumers with the cultural capital to decode these signals (Berger and Ward 2010). This consumer segment has experienced notable growth, accelerated by the emerging quiet luxury trend. However, there is limited research on whether sustainability is a primary purchase driver for quiet luxury consumers. Qualitative research found that sustainability is not a primary consideration in quiet luxury purchases. Nonetheless, consumers expect luxury brands to engage in ESG practices and adhere to ethical standards. Therefore, research recommends brands embed ESG initiatives in their DNA and communicate them transparently. |
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| Autores principais: | Flöring, Debora Christine |
| Assunto: | Quiet luxury Sustainability Status Luxury brands CEMS MIM |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Quiet luxury is defined as the consumption of subtly marked products recognized by consumers with the cultural capital to decode these signals (Berger and Ward 2010). This consumer segment has experienced notable growth, accelerated by the emerging quiet luxury trend. However, there is limited research on whether sustainability is a primary purchase driver for quiet luxury consumers. Qualitative research found that sustainability is not a primary consideration in quiet luxury purchases. Nonetheless, consumers expect luxury brands to engage in ESG practices and adhere to ethical standards. Therefore, research recommends brands embed ESG initiatives in their DNA and communicate them transparently. |
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