Publicação
Turning Sumol into a worldwide brand for local consumers in the French market - communications plan
| Resumo: | Sumol’s launch in France aims at increasing sales to the French consumer by positioning the brand as an encourager of dialogue and tolerance among young adults. To promote trial and recommendation, the campaign takes advantage of advertising, promotions, event sponsorship and public relations, investing mainly in online media. |
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| Autores principais: | Silva, Madalena Lopes Pereira Marques da |
| Assunto: | Sumol Carbonates industry Communication plan France |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Sumol’s launch in France aims at increasing sales to the French consumer by positioning the brand as an encourager of dialogue and tolerance among young adults. To promote trial and recommendation, the campaign takes advantage of advertising, promotions, event sponsorship and public relations, investing mainly in online media. |
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