Publicação
Portuguese retail market detailed analysis through the scrutiny of the prices practiced by the 5 main brands in the market. Where is it cheaper to buy?
| Resumo: | This study analyzes the Portuguese retail market in detail, through a scrutiny to the prices practiced by the five main brands in the national market. The analysis preformed during this work helps to highlight the existence of a loss of purchasing power on the part of the Portuguese population, regarding the food sector and the acquisition of essential goods. With a collection, in the stores, of the prices announced in each one of the analyzed brands, this research allowed to conclude, not only, that the mean value of a predetermined basket of goods, that considered 183 products, was 4,45euros for the last day of April, but it also evidenced, for each food category, brand and product what was the cheapest surface. It was observed that, on a general basis, the cheapest brand was Auchan with an average price of 4,30euros. By food category, it was concluded that Auchan was the cheapest brand to buy Fish and meat, Frozen foods and Fats and oils. Pingo Doce was the cheapest one to buy Fruits and vegetables, Canned Products, Cereals and derivatives. Lidl was the cheapest one for Milk products and Others and finally Intermarche was the cheapest one to buy Beverages. Continente was not the cheapest brand for any category, however it was not the most expensive overall. All conclusions were drawn through a comparative table, which contains the prices of each product for each brand on the day 30th of April, 2023. This table also shows which was the cheapest brand for each product and what was the average of each brand for each food category. The evolution of prices between February 1 and April 30, 2023 was also analyzed and it was concluded that Auchan was the brand with the highest inflation in the analyzed period. It should be clear to every and each one of the readers of this study, where they will have more benefits and, more important, how they can organize their purchases to minimize their expenses. |
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| Autores principais: | Cruz, Duarte Gonçalo Baetas Martins Henriques da |
| Assunto: | Retail Product Price Brand Purchasing power Consumer welfare Portuguese supermarkets SDG 1 - No poverty SDG 2 - Zero hunger SDG 3 - Good health and well-being SDG 10 - Reduced inequalities SDG 11 - Sustainable cities and communities SDG 12 - Responsible production and consumption |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This study analyzes the Portuguese retail market in detail, through a scrutiny to the prices practiced by the five main brands in the national market. The analysis preformed during this work helps to highlight the existence of a loss of purchasing power on the part of the Portuguese population, regarding the food sector and the acquisition of essential goods. With a collection, in the stores, of the prices announced in each one of the analyzed brands, this research allowed to conclude, not only, that the mean value of a predetermined basket of goods, that considered 183 products, was 4,45euros for the last day of April, but it also evidenced, for each food category, brand and product what was the cheapest surface. It was observed that, on a general basis, the cheapest brand was Auchan with an average price of 4,30euros. By food category, it was concluded that Auchan was the cheapest brand to buy Fish and meat, Frozen foods and Fats and oils. Pingo Doce was the cheapest one to buy Fruits and vegetables, Canned Products, Cereals and derivatives. Lidl was the cheapest one for Milk products and Others and finally Intermarche was the cheapest one to buy Beverages. Continente was not the cheapest brand for any category, however it was not the most expensive overall. All conclusions were drawn through a comparative table, which contains the prices of each product for each brand on the day 30th of April, 2023. This table also shows which was the cheapest brand for each product and what was the average of each brand for each food category. The evolution of prices between February 1 and April 30, 2023 was also analyzed and it was concluded that Auchan was the brand with the highest inflation in the analyzed period. It should be clear to every and each one of the readers of this study, where they will have more benefits and, more important, how they can organize their purchases to minimize their expenses. |
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