Publicação
Gi expansion to the Netherlands – market selection
| Resumo: | This work project presents a comprehensive plan for the international expansion of GI, a corporation which operates in the Portuguese glass industry. The study involves a meticulous company and industry analysis. Followed by the process of selecting a target international market, encompassing clustering and ranking countries based on their highest potential. The Netherlands was selected, which GI is recommended to enter through direct exports. This decision is supported by the development of a robust business and marketing strategy to support the project implementation. A financial forecast is included, demonstrating the project's profitability and long-term viability. |
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| Autores principais: | Looije, Ivar |
| Assunto: | Growth strategy International expansion Country clustering Strategic positioning |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This work project presents a comprehensive plan for the international expansion of GI, a corporation which operates in the Portuguese glass industry. The study involves a meticulous company and industry analysis. Followed by the process of selecting a target international market, encompassing clustering and ranking countries based on their highest potential. The Netherlands was selected, which GI is recommended to enter through direct exports. This decision is supported by the development of a robust business and marketing strategy to support the project implementation. A financial forecast is included, demonstrating the project's profitability and long-term viability. |
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