Publicação
Consulting lab for Galp Energia: business model Bio LPG and LPG as a support energy
| Resumo: | The energy market is facing challenges, mainly the energy transition to renewable sources to achieve de carbonization. Galp is the leading company in the LPG market, a segment that expects a constant decline in the next years ,due to the incentive to electrification. The main goal of the project is to development the business model of a new product, a more sustainable version of the LPG, creating a competitive advantage in the market, as the pioneer of Bio LPG. In this way, Galp is capable of leveraging its position with a unique and valuable new offer, projecting a greener image of the company. The new value proposition for Bio LPG was created based on the Value Delivery framework, fed by the benchmark on LPG and non-LPG sectors, brainstormed with the Galp's project team and validated through a hypotheses testing. The project's outcomes are the strategic recommendations for the three targets, Bottled LPG, Auto LPG and Bulk LPG, with the respective financial analysis and communication and implementation plan. |
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| Autores principais: | Duarte, Maria Frazão |
| Assunto: | Strategy Consulting |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The energy market is facing challenges, mainly the energy transition to renewable sources to achieve de carbonization. Galp is the leading company in the LPG market, a segment that expects a constant decline in the next years ,due to the incentive to electrification. The main goal of the project is to development the business model of a new product, a more sustainable version of the LPG, creating a competitive advantage in the market, as the pioneer of Bio LPG. In this way, Galp is capable of leveraging its position with a unique and valuable new offer, projecting a greener image of the company. The new value proposition for Bio LPG was created based on the Value Delivery framework, fed by the benchmark on LPG and non-LPG sectors, brainstormed with the Galp's project team and validated through a hypotheses testing. The project's outcomes are the strategic recommendations for the three targets, Bottled LPG, Auto LPG and Bulk LPG, with the respective financial analysis and communication and implementation plan. |
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