Publication
The impact of unit economics on the Saas business model
| Summary: | The following paper addresses how to assess the profitability of a single user to a SaaS company, by taking into account the future value of a user and the costs incurred to acquire, retain and expand them. This research was conducted using manipulated data from a Portuguese startup, Codacy, and aims to help the company understand how unit economics intrinsic to the SaaS business model define user profitability, as well as their impact on it through the creation of single-variable scenarios and multi-variable scenarios. |
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| Main Authors: | Pedrosa, Nuno Filipe da Silva |
| Subject: | Software-as-a-service (Saas) Lifetime value of acustomer (Ltv) Customer acquisition cost (Cac) Costsof retention and expansion (Core) Profitability per user Churn Netretention Monthly recurring revenue (Mrr) |
| Year: | 2020 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | open access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| Summary: | The following paper addresses how to assess the profitability of a single user to a SaaS company, by taking into account the future value of a user and the costs incurred to acquire, retain and expand them. This research was conducted using manipulated data from a Portuguese startup, Codacy, and aims to help the company understand how unit economics intrinsic to the SaaS business model define user profitability, as well as their impact on it through the creation of single-variable scenarios and multi-variable scenarios. |
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