Publicação
The impact of stress mindset on sustainable consumption
| Resumo: | Nowadays, consumers are increasingly stressed about life, work, being busy, and have little time to think about sustainability or cleaner consumption. Thus, how stress and consumers’ reactions towards stressful situations impact behaviors became a hot topic of investigation. Stress mindset is an inside powerful motive which is becoming an essential factor in consumer behavior through the decision-making process. For instance, an important source of stressful situations regards the global warning about the future of our planet. Since consumers are increasingly stressed, sustainable consumption concerns became key factors in consumer research, policymaking, and for all the business stakeholders interested in sustainability. This research examines the relationship between stress and sustainable consumption, proposing that consumer stress mindsets (enhancing vs. debilitating) can impact altruism and sustainable consumption. Two experimental studies show how types of stress mindset are associated with sustainable consumption (study 1) and how pure and competitive altruism is derived by stress mindset (study 2). Theoretically, this study extends previous findings by showing that enhancing (vs. debilitating) stress mindset is indeed associated with sustainable consumption. Our findings also suggest that enhancing stress mindset and competitive altruism can lead to a greater influence on eco-friendly consumption intentions. In practical terms, the finding informs companies how specific combinations of stress mindset and competitive altruism can raise sustainable consumption. |
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| Autores principais: | Gorgani, Mohammad Reza Nemat |
| Assunto: | Sustainable consumption Sustainable behavior Stress mindset Altruism SDG 11 - Sustainable cities and communities SDG 12 - Responsible production and consumption |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Nowadays, consumers are increasingly stressed about life, work, being busy, and have little time to think about sustainability or cleaner consumption. Thus, how stress and consumers’ reactions towards stressful situations impact behaviors became a hot topic of investigation. Stress mindset is an inside powerful motive which is becoming an essential factor in consumer behavior through the decision-making process. For instance, an important source of stressful situations regards the global warning about the future of our planet. Since consumers are increasingly stressed, sustainable consumption concerns became key factors in consumer research, policymaking, and for all the business stakeholders interested in sustainability. This research examines the relationship between stress and sustainable consumption, proposing that consumer stress mindsets (enhancing vs. debilitating) can impact altruism and sustainable consumption. Two experimental studies show how types of stress mindset are associated with sustainable consumption (study 1) and how pure and competitive altruism is derived by stress mindset (study 2). Theoretically, this study extends previous findings by showing that enhancing (vs. debilitating) stress mindset is indeed associated with sustainable consumption. Our findings also suggest that enhancing stress mindset and competitive altruism can lead to a greater influence on eco-friendly consumption intentions. In practical terms, the finding informs companies how specific combinations of stress mindset and competitive altruism can raise sustainable consumption. |
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