Publicação
Understand Portuguese plant-based milk alternatives consumer preferences and perceptions - an explorative research
| Resumo: | The growing popularity of PBMA in Portugal, calls for an explorative research - through interviews with consumers and industry professionals, the study delves into their perceptions of private-label and A-label PBMA brands, their preferences, and their motivations in PBMA consumption. Surveys yield valuable insights, facilitating the creation of a Perceptual Map and the implementation of Conjoint Analysis for further analysis. Keywords: PBMA Market; Plant-Based Milk Alternatives; Methodology; Perceptual Maps; Conjoint Analysis; Survey Design; Semi-Structured Interviews; Consumption Drivers; Product Attributes; Consumer Perceptions; Consumer Preferences. |
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| Autores principais: | Lopes, Paula Serra |
| Assunto: | Pbma market Plant-based milk alternatives Methodology Perceptual maps Conjoint analysis Survey design Semi-structured interviews Consumption drivers Product attributes Consumer perceptions Consumer preferences |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The growing popularity of PBMA in Portugal, calls for an explorative research - through interviews with consumers and industry professionals, the study delves into their perceptions of private-label and A-label PBMA brands, their preferences, and their motivations in PBMA consumption. Surveys yield valuable insights, facilitating the creation of a Perceptual Map and the implementation of Conjoint Analysis for further analysis. Keywords: PBMA Market; Plant-Based Milk Alternatives; Methodology; Perceptual Maps; Conjoint Analysis; Survey Design; Semi-Structured Interviews; Consumption Drivers; Product Attributes; Consumer Perceptions; Consumer Preferences. |
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