Detalhes bibliográficos
| Resumo: | E-commerce is growing exponentially in today’s reality and brands want to drive their sustainable growth in this competitive market. We used a part of the expectation-confirmation model (ECM), and the well-being variable to exhaustively explore the relationship between lifestyle congruence and well-being in an electronic commerce context. We collected data with an empirical approach using an online survey questionnaire and Smart PLS 4.0 software to analyse it. The results of this research prove that the pertinent constructs to explain well-being are lifestyle congruence, user satisfaction, and perceived usefulness. This study's findings reveal that brand image and brand awareness influence the confirmation of consumers’ expectations so individuals' perceptions about a brand impact the evaluation of their purchase experience. This paper contributes to existing literature and provides insights for e-commerce brands and marketers. Brands can contribute to their actual and potential customers' well-being by creating a positive online shopping environment aligned with individuals' preferences and lifestyles. |
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| Autores principais: | Ferreira, Inês Andreia de Barros |
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| Assunto: | Lifestyle Congruence Brand Awareness Brand Image Well-being E-commerce |
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| Ano: | 2024 |
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| País: | Portugal |
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| Tipo de documento: | dissertação de mestrado |
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| Tipo de acesso: | acesso embargado |
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| Instituição associada: | Universidade Nova de Lisboa |
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| Idioma: | inglês |
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| Origem: | Repositório Institucional da UNL |
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