Publicação
Internationalisation plan for imeguisa Portugal- in - depth analysis o Czechia and LR on international market selection for small firms
| Resumo: | This paper investigates an internationalisation strategy for Imeguisa Portugal, an SME focused on developing and producing intralogistics solutions for the automotive industry. Following a company’s situation analysis, custom-designed country selection process, in-depth market analysis and entry mode selection process, a well-structured exportation plan to Mexico was outlined and deemed the most suitable move for Imeguisa. A marketing plan and financial forecast were further performed and complemented by actionable recommendations to guarantee its success beyond national borders. |
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| Autores principais: | Carvalho, Cristiana Torres |
| Assunto: | Internationalisation plan Market selection Entry modes Marketing plan Financial forecast Strategy |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This paper investigates an internationalisation strategy for Imeguisa Portugal, an SME focused on developing and producing intralogistics solutions for the automotive industry. Following a company’s situation analysis, custom-designed country selection process, in-depth market analysis and entry mode selection process, a well-structured exportation plan to Mexico was outlined and deemed the most suitable move for Imeguisa. A marketing plan and financial forecast were further performed and complemented by actionable recommendations to guarantee its success beyond national borders. |
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