Publicação
The Impact of Cultural Barriers on the Internationalization Process
| Resumo: | This study aims to analyze the impact of cultural differences in the internationalization process of small and medium-sized Portuguese firms. It was used a questionnaire survey, supported by an extensive literature review on business internationalization and its main barriers. In order to validate the form and content of the questionnaire, the instrument was pre-tested. [...] |
|---|---|
| Autores principais: | Martins, Nayra |
| Outros Autores: | Oliveira, Susana; Lobo, Carla Azevedo |
| Assunto: | Cultural barriers Internationalization SME's Intangible barriers Cultural differences |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Portucalense |
| Idioma: | inglês |
| Origem: | Repositório da Universidade Portucalense |
| Resumo: | This study aims to analyze the impact of cultural differences in the internationalization process of small and medium-sized Portuguese firms. It was used a questionnaire survey, supported by an extensive literature review on business internationalization and its main barriers. In order to validate the form and content of the questionnaire, the instrument was pre-tested. [...] |
|---|