Publicação
Contributions to a theoretical-practical analysis of the efficiency of cine-imagetic typography in the reading experience
| Resumo: | The thematic of this research, questions the imagistic quality of the written word and the inherent artistic conventions of combination of form, typography, and composition. The focus of this analysis is the significance of typographic compositions, in which words acquire an intentional visualization that can be “understood” even before verbal reading. To our analysis, we used a selection of poems from Sophia de Mello Breyner Andresen to question: How can we amplify semantics and emotional perception of a poem? To answer it, we used a practice-based research methodology defined as a/r/tography (Irwin 2013) and a/r/cography (Veiga 2020), articulated with interpretative phenomenology, ethnographic studies, case studies analysis, focus groups, artistic references analysis, visual research, user-centred research, that helped the construction of typographic laboratory to collect data. The result was the validation of the prototype typographic laboratory, with user experience data collection in an event with a real audience which enhanced the experience of the final interactive typographic installation. The contribution of this research is through the visual interpretation of poems, to create a media-art experience that defies an audience to perceive it and interact in various ways and to the creation of knowledge about imagistic typographic approaches, the use of kinetic an interactive behaviour, to amplify the significance of static text, in ways that can be influential trough the mediation of the reading experience. |
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| Autores principais: | Filipe Martins, Nuno |
| Outros Autores: | Mendes da Silva, Bruno; Marques, Tiago Navarro |
| Assunto: | Kinetic Typography Imagistics Media Art Digital Interactive Installation Reading experience |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | documento de conferência |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Universidade do Algarve |
| Idioma: | inglês |
| Origem: | Sapientia - Universidade do Algarve |
| Resumo: | The thematic of this research, questions the imagistic quality of the written word and the inherent artistic conventions of combination of form, typography, and composition. The focus of this analysis is the significance of typographic compositions, in which words acquire an intentional visualization that can be “understood” even before verbal reading. To our analysis, we used a selection of poems from Sophia de Mello Breyner Andresen to question: How can we amplify semantics and emotional perception of a poem? To answer it, we used a practice-based research methodology defined as a/r/tography (Irwin 2013) and a/r/cography (Veiga 2020), articulated with interpretative phenomenology, ethnographic studies, case studies analysis, focus groups, artistic references analysis, visual research, user-centred research, that helped the construction of typographic laboratory to collect data. The result was the validation of the prototype typographic laboratory, with user experience data collection in an event with a real audience which enhanced the experience of the final interactive typographic installation. The contribution of this research is through the visual interpretation of poems, to create a media-art experience that defies an audience to perceive it and interact in various ways and to the creation of knowledge about imagistic typographic approaches, the use of kinetic an interactive behaviour, to amplify the significance of static text, in ways that can be influential trough the mediation of the reading experience. |
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