Publicação

Does historical data still matter for demand forecasting in uncertain and turbulent times? An extension of the additive pickup time series method for SME hotels

Ver documento

Detalhes bibliográficos
Resumo:Demand forecast accuracy is critical for hotels to operate their properties efciently and proftably. The COVID-19 pandemic is a massive challenge for hotel demand forecasting due to the relevance of historical data. Therefore, the aims of this study are twofold: to present an extension of the additive pickup method using time series and moving averages; and to test the model using the real reservation data of a hotel in Italy during the COVID-19 pandemic. This study shows that historical data are still useful for a SME hotel amid substantial demand uncertainty caused by COVID-19. Empirical results suggest that the proposed method performs better than the classical one, particularly for longer forecasting horizons and for periods when the hotel is not fully occupied.
Autores principais:Heo, Cindy Yoonjoung
Outros Autores:Viverit, Luciano; Pereira, Luis
Assunto:Hotel demand forecast Additive pickup Time series COVID-19 pandemic Small and medium-sized enterprises (SMEs) hotels Revenue management
Ano:2023
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Universidade do Algarve
Idioma:inglês
Origem:Sapientia - Universidade do Algarve

Registos relacionados

Registos relacionados