Publicação
Tourists´ generated content about their most memorable experiences, emotions, and sentiments about ile-alatau national park on Google Maps
| Resumo: | This work seeks to understand the visitor experience, emotions, and sentiments at Ile-Alatau National Park by analyzing online visitor reviews. The main goal was to conduct an in-depth examination of 5,911 reviews using Aspect-Based Sentiment Analysis (ABSA) to provide insights that can guide tourism organizations in refining their management practices. The tourism experience framework provides key concepts and actionable suggestions for organizations’ managers, among which are natural parks, elevating the quality of visitors' experiences and creating among them profound moments that contribute to leaving long-lasting memories. Through ABSA, the study categorized aspects and revealed how these elements contribute to either positive, memorable experiences or areas of dissatisfaction. Certain factors, like family-friendliness, fostered strong emotional connections, while others, such as commercialization and waste management, detracted from the overall experience. A SWOT analysis is conducted to deepen the study, assessing the park's strengths, weaknesses, opportunities, and threats. This framework emphasized strengths, such as the park's scenery, air quality, location, proximity, tranquility, and ability to evoke positive emotions. Simultaneously, it highlighted areas needing improvement regarding infrastructure, crowds, staff/service, accessibility, and environmental impact. The results identified in the research indicate that these problems are significant detractors of the visitor experience. The results' conclusions and the bibliographic review of relevant topics culminated in actionable recommendations to enhance the park's tangible aspects and emotional resonance, creating more profound, meaningful connections with its guests. |
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| Autores principais: | Patyrin, Stanislav |
| Assunto: | Aspect-based sentiment analysis Natural parks Visitor experience Tourism management Visitor satisfaction Chat GPT |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade do Algarve |
| Idioma: | inglês |
| Origem: | Sapientia - Universidade do Algarve |
| Resumo: | This work seeks to understand the visitor experience, emotions, and sentiments at Ile-Alatau National Park by analyzing online visitor reviews. The main goal was to conduct an in-depth examination of 5,911 reviews using Aspect-Based Sentiment Analysis (ABSA) to provide insights that can guide tourism organizations in refining their management practices. The tourism experience framework provides key concepts and actionable suggestions for organizations’ managers, among which are natural parks, elevating the quality of visitors' experiences and creating among them profound moments that contribute to leaving long-lasting memories. Through ABSA, the study categorized aspects and revealed how these elements contribute to either positive, memorable experiences or areas of dissatisfaction. Certain factors, like family-friendliness, fostered strong emotional connections, while others, such as commercialization and waste management, detracted from the overall experience. A SWOT analysis is conducted to deepen the study, assessing the park's strengths, weaknesses, opportunities, and threats. This framework emphasized strengths, such as the park's scenery, air quality, location, proximity, tranquility, and ability to evoke positive emotions. Simultaneously, it highlighted areas needing improvement regarding infrastructure, crowds, staff/service, accessibility, and environmental impact. The results identified in the research indicate that these problems are significant detractors of the visitor experience. The results' conclusions and the bibliographic review of relevant topics culminated in actionable recommendations to enhance the park's tangible aspects and emotional resonance, creating more profound, meaningful connections with its guests. |
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