Publicação
Tourism communication and tourist marketing: The case of means of accommodation in Luís Correia-Piauí – Brazil
| Resumo: | This article diagnosed the use of Communication Technologies in the marketing of the lodging facilities of Luís Correia, one of the municipalities that compose the Coast of Piauí. For this analysis questionnaires were elaborated to ascertain the perception of those responsible for these organizations regarding the relevance of this theme. As a complement to the methodological procedures, data mining was carried out by immersion in the Internet. It was verified which companies have profiles in social networks and web pages, if they make use of photographic images to divulge the company and what types of image, if they have links or integration with social networks among others. Relevant points regarding the web performance in the reality of the analyzed companies were considered little explored. There was a certain duality between what was collected in the questionnaires and what was seen on the web. The internet in the Tourism sector is an important instrument, mainly in the sense of publicizing the tourist destinations. That is why it is indispensable to know how to adapt to it with the new communication technologies to know how to reveal the destination in a way that attract more visitors. |
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| Autores principais: | Riani Costa Perinotto, André |
| Outros Autores: | Torres Chaves, Thaiane Maria; Lima Veras, Adyelle; Barbosa da Silva, Leticia Maria |
| Assunto: | Luís Correia-Piauí Tecnologias de comunicação Marketing turístico Luís Correia-Piauí Tecnologías de la comunicación Marketing turístico Luís Correia-Piauí Communication technologies Tourist marketing |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | unknown |
| Instituição associada: | Instituto Superior de Lisboa e Vale do Tejo |
| Idioma: | português |
| Origem: | Tourism and Hospitality International Journal |
| Resumo: | This article diagnosed the use of Communication Technologies in the marketing of the lodging facilities of Luís Correia, one of the municipalities that compose the Coast of Piauí. For this analysis questionnaires were elaborated to ascertain the perception of those responsible for these organizations regarding the relevance of this theme. As a complement to the methodological procedures, data mining was carried out by immersion in the Internet. It was verified which companies have profiles in social networks and web pages, if they make use of photographic images to divulge the company and what types of image, if they have links or integration with social networks among others. Relevant points regarding the web performance in the reality of the analyzed companies were considered little explored. There was a certain duality between what was collected in the questionnaires and what was seen on the web. The internet in the Tourism sector is an important instrument, mainly in the sense of publicizing the tourist destinations. That is why it is indispensable to know how to adapt to it with the new communication technologies to know how to reveal the destination in a way that attract more visitors. |
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