Publicação
The state of revenue mangement in the portuguese hospitality
| Resumo: | Revenue Management is a management tool that contributes to the profitability of the company’s revenue. This strategy applied to the hospitality industry, often implies the sacrifice of the accommodation price to attract new customers to the hotel in order to make them more profitable through domestic consumption in the restaurant, bar, spa, games, sale of tours, visits and activities, among other profitable actions for the hotel unit (Abranja, Almeida & Elias Almeida, 2019). Through an exploratory study of the national hotel market, focused on 4 and 5 stars hotels, a questionnaire of closed questions was applied at national level with the purpose of characterizing the application of Revenue Management practices in these companies. Complementary and through the bibliographic review, we identified new trends in Revenue Management, such as the THRM - Total Hotel Revenue Management, as well as the prospects of this strategic tool in the hotelier’s professionals view. |
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| Autores principais: | F. Garrido, Fernando Miguel |
| Outros Autores: | Ribeiro Ferreira, Raul; Abranja, Nuno |
| Assunto: | Revenue management Total hotel revenue management Total revenue management Hospitality industry Gestión de ingresos Gestión total de ingresos hoteleros Gestión total de ingresos Industria hotelera Revenue management Total hotel revenue management Total revenue management Hospitality industry |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | unknown |
| Instituição associada: | Instituto Superior de Lisboa e Vale do Tejo |
| Idioma: | português |
| Origem: | Tourism and Hospitality International Journal |
| Resumo: | Revenue Management is a management tool that contributes to the profitability of the company’s revenue. This strategy applied to the hospitality industry, often implies the sacrifice of the accommodation price to attract new customers to the hotel in order to make them more profitable through domestic consumption in the restaurant, bar, spa, games, sale of tours, visits and activities, among other profitable actions for the hotel unit (Abranja, Almeida & Elias Almeida, 2019). Through an exploratory study of the national hotel market, focused on 4 and 5 stars hotels, a questionnaire of closed questions was applied at national level with the purpose of characterizing the application of Revenue Management practices in these companies. Complementary and through the bibliographic review, we identified new trends in Revenue Management, such as the THRM - Total Hotel Revenue Management, as well as the prospects of this strategic tool in the hotelier’s professionals view. |
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