Publicação
Português
| Resumo: | In a global context of environmental crisis, the concern about sustainability is growing and companies have to make an effort to demonstrate a commitment to environmentally responsible practices. This article offers a critical reflection on corporate sustainability, unravelling the mechanisms and impacts of greenwashing by exploring its different forms and how they undermine consumer trust and the integrity of the sustainable movement. Finally, we will discuss strategies to identify and avoid greenwashing, promoting authentically sustainable business practices. The aim is to challenge empty rhetoric and encourage a more transparent and accountable approach to corporate sustainability, offering readers valuable insights into how to discern between genuine commitments and mere marketing campaigns. Keywords: Sustainability, Awareness, Greenwashing, Transparency, Responsibility, Consumers. |
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| Autores principais: | Pereira, Diana |
| Assunto: | Sustentabilidade Consciencialização Greenwashing Transparência Responsabilidade Consumidores Sustainability Awareness Transparency Responsibility Consumers |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | unknown |
| Instituição associada: | Instituto Politécnico do Porto |
| Idioma: | português |
| Origem: | The Trends Hub |
| Resumo: | In a global context of environmental crisis, the concern about sustainability is growing and companies have to make an effort to demonstrate a commitment to environmentally responsible practices. This article offers a critical reflection on corporate sustainability, unravelling the mechanisms and impacts of greenwashing by exploring its different forms and how they undermine consumer trust and the integrity of the sustainable movement. Finally, we will discuss strategies to identify and avoid greenwashing, promoting authentically sustainable business practices. The aim is to challenge empty rhetoric and encourage a more transparent and accountable approach to corporate sustainability, offering readers valuable insights into how to discern between genuine commitments and mere marketing campaigns. Keywords: Sustainability, Awareness, Greenwashing, Transparency, Responsibility, Consumers. |
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