Publicação
Global management challenge case-study: From early entrepreneurial beginnings to a multinational venture
| Resumo: | The Global Management Challenge (GMC) is the world’s largest strategy and management competition, designed to foster essential business skills through an innovative simulation platform. Founded in 1980 by Luís Alves Costa from SDG (Simuladores e Modelos de Gestão), GMC emerged in Portugal during a time of socio-economic optimism but limited technological infrastructure. Originally inspired by a management simulation model presented at a Glasgow conference, GMC grew from a university classroom tool into a global phenomenon. Over the last 40 years, the Global Management Challenge (GMC), has transformed itself into a reference for experiential learning, connecting with both the academic world and the business sector. It empowers participants, whether students or professionals, with fundamental core skills like strategic thinking, leadership, and financial acumen while fostering global networking opportunities. The basis for its success is a business model centered on university partnerships and corporate sponsorships, making it a platform for recruitment, brand exposure, and professional development, where everyone wins. Despite its achievements, GMC faces various challenges from modern gamification tools and rapidly evolving AI technologies. However, there are opportunities in further international expansion, leveraging technology and much more. The case study explores in Part A GMC’s journey, and its lean startup beginnings, and in Part B its impact on stakeholders, while offering strategic recommendations for sustaining its relevance and growth in an increasingly digital world. |
|---|---|
| Autores principais: | Carneiro, Manuel Maria Barata de Magalhães |
| Assunto: | Business Model Lean Startup Core Skills Development Career Impact |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório da Universidade de Lisboa |
| Resumo: | The Global Management Challenge (GMC) is the world’s largest strategy and management competition, designed to foster essential business skills through an innovative simulation platform. Founded in 1980 by Luís Alves Costa from SDG (Simuladores e Modelos de Gestão), GMC emerged in Portugal during a time of socio-economic optimism but limited technological infrastructure. Originally inspired by a management simulation model presented at a Glasgow conference, GMC grew from a university classroom tool into a global phenomenon. Over the last 40 years, the Global Management Challenge (GMC), has transformed itself into a reference for experiential learning, connecting with both the academic world and the business sector. It empowers participants, whether students or professionals, with fundamental core skills like strategic thinking, leadership, and financial acumen while fostering global networking opportunities. The basis for its success is a business model centered on university partnerships and corporate sponsorships, making it a platform for recruitment, brand exposure, and professional development, where everyone wins. Despite its achievements, GMC faces various challenges from modern gamification tools and rapidly evolving AI technologies. However, there are opportunities in further international expansion, leveraging technology and much more. The case study explores in Part A GMC’s journey, and its lean startup beginnings, and in Part B its impact on stakeholders, while offering strategic recommendations for sustaining its relevance and growth in an increasingly digital world. |
|---|