Publicação
Environmental labelling for packaging : a teaching case study
| Resumo: | This case-study presents the challenges faced by Unigrà’s packaging development manager, Francesca Savini, in dealing with the new Italian environmental labelling legislation. In 2020, Italy's Ministry of Ecological Transition enacted a law that will take effect in July 2022 in response to the growing customer concerns about the environmental impact of their purchases. To protect the environment and facilitate collection, reuse, recovery, and end-of-life management, all products sold in Italy must include an alphanumeric coding that clarifies the material of packaging. Additionally, for the business to consumer market (B2C), the law requires that the products also include how and where to dispose of the packaging. This case-study highlights the options that Unigrà’s packaging development manager, Francesca, must cope with the legislation. Francesca has listed several alternatives: 1) buy a new printer; 2) ask the packaging supplier to include the alphanumeric code in new graphics; 3) make use of transport documents; or 4) develop digital documents. It is March 15, 2022, and Francesca is rushing to meet the Unigrà’s Chief Executive Officer (CEO) to decide the most cost-effective packaging strategy to cope with new law. She is in the taxi reviewing her presentation and the advantages and disadvantages of each alternative. Time is running out and she must decide the option that best fits Unigrà's and stakeholders' interests and complies with the new legislation. |
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| Autores principais: | Savini, Francesca |
| Assunto: | Packaging strategy environmental label food and beverage industry Net Present Value Equivalent Annual Cost Embalagem rotulagem ambiental indústria alimentar e de bebidas Valor Atual Líquido Custo Anual Equivalente |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório da Universidade de Lisboa |
| Resumo: | This case-study presents the challenges faced by Unigrà’s packaging development manager, Francesca Savini, in dealing with the new Italian environmental labelling legislation. In 2020, Italy's Ministry of Ecological Transition enacted a law that will take effect in July 2022 in response to the growing customer concerns about the environmental impact of their purchases. To protect the environment and facilitate collection, reuse, recovery, and end-of-life management, all products sold in Italy must include an alphanumeric coding that clarifies the material of packaging. Additionally, for the business to consumer market (B2C), the law requires that the products also include how and where to dispose of the packaging. This case-study highlights the options that Unigrà’s packaging development manager, Francesca, must cope with the legislation. Francesca has listed several alternatives: 1) buy a new printer; 2) ask the packaging supplier to include the alphanumeric code in new graphics; 3) make use of transport documents; or 4) develop digital documents. It is March 15, 2022, and Francesca is rushing to meet the Unigrà’s Chief Executive Officer (CEO) to decide the most cost-effective packaging strategy to cope with new law. She is in the taxi reviewing her presentation and the advantages and disadvantages of each alternative. Time is running out and she must decide the option that best fits Unigrà's and stakeholders' interests and complies with the new legislation. |
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